Coca Cola launched its first ever alcoholic beverage in its 132-year history.
Lemon-Do: is a fizzy drink made with alcohol, which was made available for consumption in the Japanese markets exclusively on May 28th, 2018.
Contents include traditional grain-based alcohol and flavored carbonated water.
It comes in three different levels of booziness 3-5-7 percent
Flavors include Salty Lemon, Honey or Lemon
So why is Coca-Cola introducing an alcoholic beverage line in Japan?
As per James Quincey Chief Executive Coca-Cola
Coca-Cola is following the consumer buying trends.
In Japan this is a well-developed market segment.
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| Coca-ColaLemon-Do |
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